Home / Our work / Audience Finder
The Audience Agency, Audience Finder

Bigger audiences through better insights

Visit AudienceFinder.org

Audience Finder is the world’s leading arts data analysis platform – the only one of its kind. It analyses all ticket sales, audience feedback surveys and demographic data for UK  museums, theatres, performing groups or gig venues and provides powerful tools to help them improve their services.

It was conceived of by the Audience Agency and funded by Arts Council England as a way of helping arts organisations better understand their business and creative opportunities. Understanding audiences in terms of which neighbourhood they come from, their demographics such as age, race and class, and their arts attendance patters such as how often they attend, what art forms they like, etc. allows arts organisations to improve their offer while improving their bottom line.

It features a suite of data crunching and visualisation tools which provide valuable insights and practical advice. It also includes the Audience Development Planner, which helps arts professionals to write their audience development plan, a crucial part of any funding application.


Audience Finder was commissioned by the Audience Agency, a not-for-profit which helps arts organisations to build their following, with funding from Arts Council England.

“The Audience Agency look for expertise, technical capability and a positive can-do attitude. We also look for our suppliers to help us carefully consider the implications of different approaches and assumptions we’ve made in order to make best value of our investment in technical development.

“Working with Outlandish, we’ve not only been able to deliver beyond our expectations in terms of technical output, but we’ve also learned a lot about how to think about and plan for complex new capability.

“For these reasons, we continue to work with Outlandish and plan to do so for the foreseeable future.”

– Cimeon Ellerton, Chief Operating Officer, Audience Agency