The Brief
Develop a reusable tool to allow Greenpeace global activists and supporters to put pressure on Ministers from around the world to help protect our oceans. As with all projects, we began with a Theory of Change workshop. We set the goal during this workshop that allows us, as a team, to create the outcomes and activities to reach that goal. This is the goal from the Greenpeace Theory of Change workshop:
Build a tool that provides a platform to Greenpeace supporters to get their voice heard by world leaders, creating a global community of supporters. With reusability in mind.
The Client
At Outlandish, we prefer to continue to collaborate with people who share a passion for projects that we think make the world a better, fairer place. So, when Greenpeace got in touch, we were really excited to find out how we could help make this vision into reality.
Our Solution
A step-by step-campaigning tool to enable Greenpeace supporters to record their video message and tweet it to their Minister. The tool has 12 country flags from around the world, plus the UN secretary in case your country is not listed. We have 7 language options opening up usability to Greenpeace’s global community of supporters. Check out the tool here: www.bigwave.global
Step 1: Select your flag
Step 2: Connect to your Twitter account (and find out who is your Minister)
Step 3: Choose your message
Step 4: Record video / preview
Step 5: Add your details and automatically tweet your @Minister
Some countries have multiple Ministers, like Spain, so we made sure both Ministers are included in the user journey and ultimately in the Tweet.
The desired outcomes:
- To put public pressure on Ministers attending the ICS5, an InterGovernmental Conference 15th – 26th August 2022 on marine biodiversity of areas beyond national jurisdiction
- To engage and activate (in real-time, using Twitter) Greenpeace supporters to connect with their Ministers and UN policy decision makers
- And, ultimately, to impact and finalise a treaty to protect our oceans
The Tech
We connected with Twitter’s API to allow Greenpeace users access to Ministers in real time, as a stage for more eyeballs and accountability. We also used:
- Nuxt.js to get a stable app and internationalisation working quickly
- AWS MediaConvert to support a wider range of video formats
- In-browser video recording where supported
- ImageCapture and HTML5 Canvas to show live video previews where supported
Going On
Right now the oceans don’t have a treaty. We have built this tool with the intention to change that. If you are reading this before 25th August 2022 we ask you to click here, use the tool to protect our oceans and have your voice heard. Use these hashtags on Twitter to follow or join the campaign: #ProtectTheOcean #IGC5 #SaveOurOcean
If you are reading this after 25th August 2022 we hope your voices and our tool helped to realise a strong global ocean treaty.
We are looking forward to the impact and developments of this tool with Greenpeace and understand its potential value to impact change. If you are working on a project that is geared towards social or environmental positive impact. We’d love to hear from you.
Image credit goes to Joel Filipe via Unsplash.
