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NEU, School Cuts

Award winning campaign that helped change 795,000 votes

Visit School Cuts

An award winning* interactive data tool to show how your local schools are being de-funded.

In 2016, the Conservative government was strongly influenced by a campaign called “the F40”. The aim of this campaign was to redistribute schools’ funding away from over-funded regions (such as inner cities), into less well funded regions (such as sparsely-populated counties).

We were approached by the National Education Union (NEU), who made the case that this redistribution of funding would be extremely damaging to those schools that would be de-funded. Instead, the government should simply give more money to under-funded schools – especially given the fact that real-terms per-pupil funding has been decreasing year-on-year since 2003.

As part of our social value remit, we funded the MVP (minimum viable product) for this campaign. The NEU went on to fund further development, and we recently updated the calculations with the latest confirmed funding formula announced by the government.

This campaign site allows you to search for any school in England and Wales (by name or by postcode) and see the expected change in their funding by 2020. Nearly 98% of schools will have their funding cut under the new calculations.

From there visitors could directly email their MP, share on social media or sign the petition.

The School Cuts website, as part of a campaign with fellow CoTech member The Small Axe, was a huge success, getting 670,000 visitors and nearly 3 million page views in the run up to the snap election.

“Outlandish are a fantastic group of developers… The project was really enhanced by their understanding of how to present data for maximum impact with an intuitive user experience.

“Unlike so many developers they have very high standards, they believed in the project and wanted to make it as good as possible – rather than just working their way through a task list. I cannot recommend them highly enough.”

– Andrew Baisley, National Education Union


– Chris Cook, Policy Editor, BBC Newsnight

*WINNER: Best digital Campaign of the year 2018 – National Campaigner Awards Sheila McKechnie Foundation

*SILVER: Best use of digital by a charity, NGO or NFP – Digital Impact Awards 2017