The Discovery phase is a wonderful part of any project, and when budgets allow for one we – and our clients! – find it invaluable.

This is because Discovery the process of overcoming assumptions and better understanding those whom we are trying to serve, so that we might better build a product that delivers true value.

Listening Tours

One of our favoured approaches at Outlandish are ‘Listening Tours’: informal, one-to-one interviews – which we invite you to observe – with a selection of stakeholders and users.

A screenshot of a Miro board, showing quotes from interviews, organised into 10 themes with additional analysis.
A synthesise of our listening tour for Stroke Association, organised into themes

Typically we recommend breaking these two categories down further into subgroups, and interviewing a small number of individuals from each. This is because we recognise that each has unique needs.

For example, when redesigning a website for a stroke charity, it would be wise to interview both stroke survivors and their partners/carers, and treating them as 2 distinct user groups with very different needs of the same product.

If you have an existing product, we might also undertake usability testing.

Synthesis and decision making

Finally, after interviews or testing, we synthesise the findings to discover common trends. This is used for specifying project features, deciding the priorities of what to build, when, and to plot key user journeys. 

In short, Discovery work reduces the risk of building the wrong thing, and it truly gets your project moving.